Nia Abreu

stone circle theatre IDENTITY SYSTEM

Rebrand exploration commissioned by Stone Circle Theatre. While the organization run out of a historic landmark church in Ridgewood, Queens, Stone Circle Theatre is an independent non-profit that space outside of service hours as a venue. From concerts to film festivals to nude figure drawing classes. It was non-negotiable that the client needed an identity that distinguished as unaffiliated with the church. This refresh explored a direction that was playful, versatile and as eccentric as the organization’s legacy.

REESE’S MARCH
MADNESS campAIGN

In order to earn buzz around March Madness, Reese’s invited a selected few WNBA personalities to talk their 2026 game predictions. The press event required a custom branded bracket (scalable for both display and print), name cards, backdrop and table cloth for the filmed interview. Capitalizing on Reese’s iconic color palette of bright orange and rich chocolate brown, the final result was a basketball-inspired theme that got players, press, fans, and influencers genuinely excited.

Quest PRotein

One-pagers outlining the nutritional value of different Quest protein-packed products for a client-sponsored event.

GAIN
SCENT COMBOS

Foam boards used for an Instagram story, in which the host conducted street interviews so people could meet their “Scent Match”.

DEVRY ANNUAL UPSKILLING REPORT

DeVry University publishes an annual report reflecting on challenges in the continued education space. Each year, the report is redesigned to reflect the moment in current culture. Thoughtful layout design is necessary to balance the dense amount of content covered in the report with engaging graphics. In addition, these reports typically include data points that need to be translated into charts and data figures.

P&G IR REPORT

P&G’s Sustainability division published a report outlining the company’s projects that action on their commitment to global water restoration. The design leveraged the use of earth tones, natural textures, custom illustrations and water-like shapes to create a visual system that champions the organization’s efforts in a friendly way. About forty different restoration projects, broken up by country, are outlined in the report. Each section includes a reference point to the projects’ location, giving the audience a reference for just how wide-reaching the company’s impact is.

P&G GLOBAL FEMCARE PLAYBOOK

P&G’s Feminine Care sub-brand published an internal playbook outlining the company’s commitment to environmentalism. It detailed the brand’s sustainability practices, strategies, goals, and environmental claims. To bring the spirit of FeminineCare’s vision to life playful illustrations and organic shapes and female-forward imagery were used across the report. The end result was an approachable, feminine design that made the report easy to read apply across the organization.

HEALTHTRUST annual pharmacy 360 report

HealthTrust publishes a pharmacy report reflecting on challenges in the healthcare industry annually. Each year, the report is redesigned to reflect the company’s resilience, their response and establish a distinct creative take for the year in review. Thoughtful layout design is necessary to balance the dense amount of content covered in the report with engaging graphics. In addition, these reports typically include complex data points that need to be translated into charts and data models.